Digital Marketing

Social Media Trends to Watch in 2023

Social media is evolving at a rapid pace, and marketers need to stay on top of the latest trends. ConsumerSketch, a social media marketing company has listed some of the 13 best social media trends to watch in 2023.

13 Social Media Trends to Watch in 2023

  1. Gated Content

Gated content is a form of paid access to information. Gated content can be in the form of a PDF, video or audio file and it’s usually locked behind a paywall so that only users who have paid for it can access it.

Gated content can be used to increase sales and revenue by providing more value to subscribers who are paying for your services or products. It also helps build brand awareness by showing potential customers what you offer before they decide whether or not they’re willing to buy from you.

  1. Use User-Generated Content

User-generated content (UGC) is the gold mine of marketing. It’s a valuable source of data, insights and customer feedback. UGC can also be used to create customer loyalty and engagement, as well as new product ideas.

In this section, we will look at how you can use UGC to better understand your customers’ needs, improve your business processes and increase sales conversions.

  1. ChatGPT

ChatGPT is a language model developed by OpenAI based on the GPT (Generative Pre-trained Transformer) architecture. It can answer questions, provide near-to facts information, engage in small talk, and even write creative content such as stories or poetry.

Overall, ChatGPT/ChatGPT 4 is a powerful AI writing tool that can assist with various tasks that involve natural language processing and communication, including customer service, language translation, chatbots, and more.

  1. Short-form Video

The short-form video has been on the rise for some time, but in 2023 it’s going to be more popular than ever. Short-form content is great for mobile users and brands who want to engage with their audiences.

Short-form videos can be used in many different ways: as part of a longer series, as standalone clips or even just one-off videos that don’t fit into any particular format or theme. The possibilities are endless!

  1. Influencer Marketing

Influencer marketing is a way of marketing products or services by using influential people to endorse them. Influencers are people who have large numbers of followers on social media. They can be celebrities, sports stars, or just someone with a large following on social media platforms such as Instagram and Twitter.

Influencer marketing works because consumers trust peer recommendations from other people more than they do traditional advertising messages from brands or companies.

When an influencer promotes something it feels like you’re getting advice from someone you know personally rather than being told what to buy by an advertiser whose only aim is to make money off your purchase decision (and there’s nothing wrong with that!).

  1. AI Writing Tools

AI writing tools such as Jasper AI, Ryte me, Copy AI, and similar tools are becoming more prevalent, and though the technology is still in its infancy, it has already begun to transform the way content is created, curated and distributed.

AI-generated content can be used for several stages of the production process: from brainstorming ideas to creating drafts and editing finished pieces.

  1. Social Networks for Customer Service

Customer service is a major part of any business, especially when it comes to social media. A company can interact with its customers in many different ways, but one of the most popular methods is through social networks such as Facebook and Twitter.

In fact, businesses that have a large following on these platforms are often considered to be more trustworthy than those that don’t.

Social media offers companies an opportunity to connect directly with their audience and respond quickly when something goes wrong or needs improvement.

  1. Augmented Reality and Virtual Reality

Augmented reality (AR) and virtual reality (VR) are two fast-growing technologies that have huge potential for small businesses and brands.

These tools allow brands to create immersive experiences for their customers, which can be used in a variety of ways. For example, you can use these technologies to display product information or explain how something works at an event or trade show booth.

  1. LinkedIn Creators

LinkedIn Creators is a program that connects creators with business leaders. It’s designed to help content creators expand their audience, build partnerships and create new revenue streams through the LinkedIn platform.

For example, you can become a LinkedIn Creator by creating an original video series or podcast that fits within one of these four categories: Business, Careers & Education; Technology & Innovation; Social Impact and Personal Development & Wellness.

  1. YouTube Shorts

YouTube Shorts is a program that helps creators build their audience on YouTube. It features short-form videos, such as how-to’s and science experiments, that are between 15 and 30 seconds long.

The idea behind the program is to help creators create new content while also being able to showcase their skills in a different format that may appeal more to viewers than longer videos do.

  1. Micro-influencers

Micro-influencers are people who have an online following between 1,000 and 100,000 followers on social media platforms. These micro-influencers have a more personal connection with their audience than traditional influencers do because they interact with them regularly and share content that is relevant to their lives.

Micro-influencers also have the potential to reach larger audiences through word-of-mouth advertising since their fans are more likely to trust recommendations from them than from larger influencers.

  1. Livestream Shopping and Social Commerce

Livestream shopping is a form of social commerce in which shoppers can buy products and services directly from influencers through live video streams. This type of shopping experience allows consumers to learn about new products and interact with influencers, which makes it more appealing than traditional e-commerce sites like Amazon.

Social commerce is a form of e-commerce that relies on social networking sites to drive consumer traffic and sales. Influencers can sell products through their Instagram stories and Snapchat accounts, but they can also broadcast live video streams where viewers are able to purchase products directly from them.

  1. Video Content

Video content is the most effective way to engage users on social media, and influencers are able to create highly-engaging content that drives sales. Last year, businesses spent $3.2 billion on social video ads alone, and it is projected that this figure will reach $9.1 billion by 2023.

Influencers are able to create authentic content that engages audiences and builds trust. They can also increase customer loyalty by creating content that shows off their product in real-world settings, which is especially effective for fashion brands.

Social media trends are evolving rapidly, and one needs to stay on top of them

In today’s world, it’s important to keep up with emerging social media trends and how they affect your business. If you don’t keep up with these changes, your company could fall behind its competitors in the market. Here are some tips for keeping up with the latest developments in this area:

  • Stay informed about what people are talking about online by following industry leaders on Twitter and Facebook (or whatever platform is relevant). This will give you insight into what customers are interested in right now–and help you improve customer service by providing answers before they ask questions!


The social media landscape is constantly changing, and the social media trends to watch in 2023 we’ve covered here are just a few of the many that you can expect in the coming years. As always, it’s important to stay ahead of these developments so that your marketing strategy stays relevant and effective.

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